FB Academy Review Trade shows the world over attract millions of visitors all the time and it is therefore expected that trade show booth designers will do their level best to make an impression with booths that stand out above those of other designers. Trade shows the world over attract millions of visitors all the time and it is therefore expected that trade show booth designers will do their level best to make an impression with booths that stand out above those of other designers. The foremost designers of booths for trade shows and fairs are those whose designs and finished products attract the public's attention because they stand out.